Authors: Zablon Okwoku Musumba, Susan Murage, Joseph Muthiani and Joseph Kisaka
Pwani University, P.O. Box 195-80108, Kilifi, Kenya
Co. Author Email: okwokuz@gmail.com
Abstract
As businesses face growing expectations to contribute to societal well-being, Corporate Social Responsibility has emerged as a pivotal strategy for building corporate reputation and advancing sustainable community development. This study examines the social impacts of Corporate Social Responsibility (CSR) activities implemented by Rabai Power Company (RPC) between 2018 and 2024 and evaluates their influence on corporate reputation among key stakeholders. A descriptive research design was employed, targeting community members, local leaders, employees, and government representatives within Rabai Sub-County. From a population of 200 stakeholders, a sample of 120 was selected through purposive and stratified sampling. Data were collected using document analysis, semi-structured interviews, and secondary reports, and analysed through thematic analysis and descriptive statistics. Findings revealed that CSR interventions in education, health and safety, water provision, employment, and community engagement improved school infrastructure, enhanced health services, expanded water access, and created employment opportunities. These outcomes contributed to poverty reduction, strengthened community integration, and enhanced stakeholder trust and collaboration, thereby boosting RPC’s corporate reputation. The study concludes that well-structured CSR strategies foster mutual benefits for corporations and communities. Recommendations include developing an Environmental, Social, and Governance (ESG) policy aligned with the United Nations Sustainable Development Goals (SDGs) and enhancing sustainability mechanisms for completed projects.
Keywords: Corporate Social Responsibility, Social Impact, Firm Reputation, Stakeholders
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Suggested Citation
Musumba, Z. O., Murage, S., Muthiani, J. and Kisaka , J. (2025). Impacts of Corporate Social Responsibility Activities on Firm Reputation of Rabai Power limited Company, Kenya. African Research Journal of Education and Social Sciences, 12(2), 56-65. Available at http://arjess.org/social-sciences-research/impacts-of-corporate-social-responsibility-activities-on-firm-reputation-of-rabai-power-limited-company-kenya.pdf
